Shop Window Lighting

The shop window is a very important part of a retail space. The shop window should not only entice people to come into enter the shop, but it also plays a big role in showing your brand identity to your customers. The shop window is literally giving new customers the first impression about your shop, your brand, and your products.

Accent lighting shop window

Visually interesting shop window

The basic requirement for a good shop window lighting is the use of the right accent lighting solution, with enough light output, a high light quality, a narrow beam and the right color temperature. Nowadays, C-HID lamp technology is most commonly used, but more and more LED technology is used for shop window lighting, as the performance of the LED technology has made huge steps last years.

Realizing the right contrast ratio is vital in creating a visually interesting shop window. Low contrast ratios result in a flat and boring setting, whereas higher contrast ratios like 10:1 or higher make the displayed products stand out.

The right color for the product

The most common color temperature of shop window lighting is warm white (3000K). But is this the best for all products? It is known that a leather jacket looks better with warmer (2500-2700K) light, while a bluish summer dress will look better in cooler light (4000K). The same holds for the perfect light for gold (warm: 2700K) versus silver (cool: 4000-5000K).

Ideally, the lighting should be flexible and be adjusted to the products on display. This is exactly what the Invisua lighting system is offering. High quality tunable white lighting, with a high light output and a narrow beam to present every product in the best possible way!

Attract more people

To make the shopping window really stand out, the Invisua lighting solution offers various additional lighting design possibilities. Introducing Combining different color temperatures in one a single lighting scene can create an amazing effect. Our experience shows that when cooler white light is used for the background, and warmer light is used for the product in the foreground, the shop window will look much more interesting.

Creating lighting scenes with dynamic elements like subtle intensity variations by the spotlighting fixtures will attract more people, as people are very sensitive to lighting variationsvariations in light. But also a dynamic lighting scene that for example mimics a sunrise can be very appealing and help draw more people into your shop.

To get an impression of what is possible in your shop window with dynamic LED lighting from Invisua, check our recent projects or take a look at this short video, starring our model Eve.

Other Applications

The Invisua Lighting system is especially suited for the following applications

Hospitality Lighting

Hospitality lighting is all about making people feel welcome, comfortable and at ease. The Invisua lighting system is a perfect lighting solution for public spaces.

Shopping experience

Retail Lighting

Lighting has an essential role in the overall atmosphere of retail stores. The dynamic lighting system developed by Invisua brings you the flexibility in lighting design that you need to attract more people into your retail store and to maximize your turnover.

Haarmode Brommert Invisua

Visual Merchandising

Visual merchandising is an important aspect of the retail space. Imagine what could be done with accent lighting that can be tuned exactly to the product that is highlighted.