fascinatedBY dynamic

Innovative lighting that helps the purchasing decision

In showrooms, customers are given a beautiful impression of furniture, bathrooms and kitchens. However, the showroom lighting is static and totally different than the light at the customer’s home. For many customers it is therefore difficult to imagine what the sofa or kitchen would look like under different lighting conditions.


What do the upholstery materials look like in daylight, evening light and candlelight?

The effect of light on upholstery materials

The color of the light has a major influence on our experience of upholstery materials.
For the assessment of upholstery materials, many showroom advisors therefore go
outside with the customer. Daylight often gives a clear picture of the real color of the
material. But you are highly dependent on the weather and the lighting conditions at
that time. Moreover, daylight does not tell you how the upholstery shows in the evening,
by candlelight or dimmed artificial light.

Dynamic lighting of sample rooms

If you want to choose and combine the right materials, then you should actually view the fabrics under all these light conditions. That is why it is important to be able to simulate different lighting conditions in the showroom.


With the tunable lighting system from Invisua, all these conditions can be shown to customers in the sample room of the showroom. This ensures that the chosen covering materials prove to be the right choice under all lighting conditions. Via a smartphone or tablet, different color settings can easily be selected, and the customer can immediately see how the material, or the combination of materials react to this.