TOUR DE SUISSE, SWITZERLAND
“Tour de Suisse Rad has opted for the ultimate presentation of their bicycle frames, which are configured entirely according to the wishes of the customers. Dynamic lighting from Invisua brings movement to the shop window and captivates the viewers attention.”
Piet van Lier, Owner of Salve Energie GmbH
UNIQUE QUALITY BICYCLES
At Tour de Suisse Rad AG, customers can configure their own bikes. Tour de Suisse builds the bike that fits the customer perfectly. In addition to the basic technical functions and design, customers can choose from various design options. Tour de Suisse delivers top-quality à la carte bicycles. In order to optimally express the unique character and diversity of the bicycles, the dynamic lighting from Invisua Lighting was chosen.
DYNAMICALLY LIGHTED WINDOWS NEW HEAD OFFICE
At the end of 2018, Tour de Suisse Rad AG opened their brand new headquarters. This new head office has a spacious showroom where à la carte bicycles are presented and assembled. In the lighting of 2 shop windows, dynamic lighting is chosen that brings movement to the shop window.
VERSATILITY AND SPORTINESS
The light shows project all white tones and the color of the frame onto the bicycle in the shop window. This demonstrates the versatility and sportiness of the bicycle. The viewer is enchanted, and the bike really comes to life. “By showing the bicycle frame and all components in the entire light spectrum, you give a magical effect to the presentation. The attention of passers-by is placed and really held on the shop windows. Mission accomplished! “Says Piet van Lier, Owner of Salve Energie GmbH.
Invisua worked closely with Salve Energie GmbH to turn these sportive shop windows into a sparkling presentation.
