Selfridges biggest creative campaign to celebrate Shakespeare’s 400th anniversary


Invisua fixtures illuminate the shop window scenes

Selfridges is launching the biggest creative campaign yet to mark the 400th anniversary of Shakespeare’s death. The project is called “Shakespeare Refashioned”. It includes by what it says is a world first: the London department store is turning part of its shop into a theatre. Furthermore the project contains the launch of a series of limited-edition products, a photography collaboration with Mary McCartney, a series of collaborations with designers, musicians and drama groups and the store’s “most ambitious window scheme to date. “Shakespeare Refashioned” launches on July 4 and will run until mid-October.

Rodarte, Romeo & Juliet – “So smile the heavens upon this holy act.”

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