Driesser Eyewear

Background

Driesser Eyewear is a modern eyewear shop run by two enthusiastic young men. They are continuously looking for new ways to keep their shop interesting for their customers. Driesser Eyewear’s initial reason to contact Invisua Lighting was the introduction of a new brand to their collection of glasses: G-Star. Driesser received promotional material for their shop window along with the first G-star products.

Challenge

The existing lighting did not show the promotional material and the G-star glasses the way the owner wanted it. Driesser was looking for a good quality white light with a good punch during the day, but as they are  located in a busy street with many restaurants and bar, Driesser also wanted to draw attention to their products during closing hours.

Solution

The Invisua lighting system appeared to be the perfect lighting solution to achieve the desired effect. An interesting dynamic lighting scene, was created to draw attention to the shop window. With this dynamic lighting scene it is virtually impossible to walk by the shop without taking a look at the displayed products. Additionally, the team from Driesser made multiple (dynamic) lighting scenes by themselves using the intuitive Invisua Create Web-app, matching the products on display and the time of the year.

For this lighting installation a combination of narrow (12deg) and medium (24deg) beam Invisua Masterspot fixtures has been chosen.

“With the Invisua lighting system my products finally get the attention they deserve. It will become an experience to wander through our shopping district; the shopper will again get surprised and engaged!”

Stijn van der Schoot, owner Driesser Eyewear.