Visual merchandising

Visual merchandising is an important aspect of the retail space. Promotional displays, posters and other promotional or decoration material help to create the right attention for certain products and to create a certain atmosphere in the shop.

Lighting and visual merchandising

In the traditional visual merchandise approach, the existing lighting installation is hardly involved. In the best case, the spotlighting is re-aimed when the position of the visual merchandise item has changed. Wouldn’t it be great if lighting would strengthen the visual merchandise items and lighting would be integral part of the visual merchandise approach of your retail space?

Dynamic lighting

Imagine what could be done with accent lighting that can be tuned exactly to the visual merchandise item that is highlighted. Think of a warmer white light for a display with lots of red colors, and a cooler light for items with more blue. The display will just look better!

For specific areas that deserve extra attention, such as the shop window or a promotional display, dynamic lighting contributes significantly to getting the attention of your customers. Subtle intensity variations created by the Invisua masterspot fixtures make sure people will notice the products on display. The possibilities of the Invisua lighting system are endless and only limited by the imagination of the people using it!

Other Applications

The Invisua Lighting system is especially suited for the following applications

Hospitality Lighting

Hospitality lighting is all about making people feel welcome, comfortable and at ease. The Invisua lighting system is a perfect lighting solution for public spaces.

Shopping experience

Retail Lighting

Lighting has an essential role in the overall atmosphere of retail stores. The dynamic lighting system developed by Invisua brings you the flexibility in lighting design that you need to attract more people into your retail store and to maximize your turnover.

Shop Window Lighting

The shop window is a very important part of a retail space. The shop window should not only entice people to come into enter the shop, but it also plays a big role in showing your brand identity to your customers.