Hunkemöller Store Kalverstraat Amsterdam
“With the addition of moving colored light effects, the Invisua Lighting system enriches our shop windows in a very special way. Every window campaign can be strengthened individually with matching colors from the collection or the visuals. In this way we create even more attractive shop windows with real stopping power!”
Britta Hall, Global Retail Marketing & Visual Merchandise Manager, Hunkemöller
Last month leading Dutch lingerie retail brand Hunkemöller upgraded the shop window at the famous “Kalverstraat” in Amsterdam with the dynamic accent lighting solution of Invisua Lighting. Again Invisua worked closely together with the Dutch lighting consultancy Utilicht to turn this mazing shop window into a shopper magnet.
With this Christmas theme, the fully tunable spots are used to create an inspiring Christmas feeling by not only using high quality white light, but also red colored light. The red light strongly enhances the many red colored decoration objects in the shop window. In the dynamic lighting scene the red light is also combined with the pinkish Hunkemöller brand color, to connect to and strengthen the well known the Hunkemöller brand identity.
Invisua Lighting is very proud that shoppers in the most important shopping street of the Netherlands are now also surprised by an amazing dynamic shop window
For this lighting installation, narrow (12deg) beam Invisua Masterspot fixtures were used, to maximize the attention value with high contrast ratios.