De Bijenkorf dynamic shop window lighting | Invisua Lighting

De Bijenkorf, Utrecht

“Working with the Invisua lighting system gives us so many new creative ideas about how we can ‘play with the light’! I am impressed how easy the system is to use and how much difference it can make.”

 

Anna Ulyashyna, Manager Visual at De Bijenkorf

De Bijenkorf dynamic shop window lighting | Invisua Lighting
De Bijenkorf dynamic shop window lighting | Invisua Lighting

LIGHTING A SPECIAL COLLABORATION

Invisua has the honor to lighten the result of the special collaboration between De Bijenkorf Utrecht and Centraal Museum Utrecht around the exhibition of Jan Taminiau, Reflections. From 16 April to 6 May the shop window of De Bijenkorf gives a unique sneak preview of the exhibition. With the Invisua Masterspot we give the shop window extra attention value and stopping power. “We always look for new and better ways to inspire our customers. The lighting system of Invisua makes the product colors in the windows really pop-up.” Anna Ulyashyna says.

GETTING THE MOST OUT OF WHITE LIGHT

The light scene that we designed for these special shop windows is very modest. We only work with white light and very subtle pastel shades. Three head pieces by Jan Taminiau are shown in the shop window. For the dress on the left we played with cool white light to show off the fresh white-gold color of the dress, the silver and the gems. For the dresses on the right we made use of warm white light and very subtle pastel shades. Which accentuate the soft colors of the materials and bring the pearls to life.

De Bijenkorf dynamic shop window lighting | Invisua Lighting

PLAYING WITH FOCUS

To capture the attention of passers-by, we have worked with dynamic effects in our light show. In turn, the lighting puts both sides of the shop window in the spotlight. By making the lighting swell and subtly dimming back. By subtly shifting the focus from left to right and back again, the attention of passers-by is captured and pointed on the shop window. Anna Ulyashyna: “With this innovative lighting system we are able to make our windows even more attractive. We are so pleased with the intensity of the colors and the improved visibility of the windows. Even during daytime with much sunlight and lots of reflection.”

FAMOUS BIJENKORF SHOP WINDOWS

De Bijenkorf is known for their beautiful and inspiring window designs. Light is very important for retail windows. “By using the unique lighting system of Invisua we are able to intensify the impression. We tested the system and so far, we are very enthusiastic about the possibilities. We will have to explore it more as there are so many options. It gives us so many new creative ideas about how we can ‘play with the light’! I am impressed how easy the system is to use and how much difference it can make.” Anna Ulyashyna says.

DE BIJENKORF X CENTRAAL MUSEUM UTRECHT

De Bijenkorf Utrecht and Centraal Museum Utrecht have another special collaboration. This time around the exhibition of Jan Taminiau, Reflections. The exhibition can be seen from 21 April to 26 August in the Centraal Museum Utrecht. It is a retrospective exhibition with, among other things, memories, techniques, sources of inspiration and, of course, master pieces by this Dutch master of couture. From 16 April to 6 May you will get a preview at the Bijenkorf Utrecht. There is a shop window with some top pieces from the collection. The design of the shop window was done on the basis of stylist Maarten Spruyt, who also designed the exhibition in close cooperation with the Centraal Museum.